Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... theme : the search for the concept . For all of the games , the wit , the revisiting of favourite subjects , the offbeat and often quirky approaches , the unearthing of ideas lies at the heart of his craft . ' That to me is what design ...
... theme that could be interpreted in twelve ways , rather than an ad hoc assembly of disparate approaches . The theme he settled on was landscapes - or at least various aspects of landscapes . Each one takes a different view and a written ...
... theme London Transport G & B Arts / Pentagram UK 1991 UK 1993 Events poster 32 Corporate calendar 49 June flowers Olivetti Italy 1969 33 Annual report Kuwait 1982 34 Painting Designers ' Saturday The Manufacturers Committee UK 1982 57 ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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