Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... thought or technique , obsessively reworking it to achieve a better execution or stronger effect , to give it an extra twist to deepen the meaning , or to extend its potential , or just to amuse ( himself as much as anyone else ) . He ...
... thought for a graphic arrives in a similar fashion . The poster on the right is one of a series designed for IBM which is aimed at stirring the conscience of the employees to contribute to charities selected by the corporation . In this ...
... thought about it . Pentagram started with very few people and has ended up with a lot of people and bosses . I wasn't staying in exactly the same situation , but one undergoing constant change . Eventually I wanted a bigger change and I ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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