Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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... visual connection between a classical calligraphic S and a musical treble clef . A symbol for the joiner , Mr Purser , who put up shelving in the first studio of Fletcher ... Visual language There are many graphic , pictorial and visual.
Alan Fletcher, Jeremy Myerson. Ambiguity The visual paradox makes one think twice , and thus it becomes more memorable . Asked to design an emblem for advertising agency Manton Woodyer and Ketley , Fletcher constructed the intriguing visual ...
... visual association ( keyhole , chess pawn and - enlarged - a monument ) . The negative shape of the keyhole is mirrored by the positive shape of the monument . One piece of artwork also served for each half- a positive aspect of both visual ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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