Beware Wet PaintPhaidon Press, 25 apr 1996 - 266 pagina's A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. |
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Alan Fletcher, Jeremy Myerson. Word association There is a game in which one thing leads to another through word association . For example : sausage - pig - bristle - brush . Sometimes the thought for a graphic arrives in a similar ...
... words , logobility is to trademarks , ' he says , then goes on to explain that , ' Logobility is the capacity of a word to be converted into a unique typographic device . ' A mark of identity should not merely be a superficial ...
... word in current use which gets anywhere near is Design . Spelt with a capital D. The word is often used incorrectly and the habit of labelling a finished product as a Design , rather than a thinking process , is quite wrong : Design is ...
Inhoudsopgave
David Gibbs 14 | 178 |
Purloining | 195 |
Exploiting uniformity | 206 |
Copyright | |
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