Applied Strategic Planning: How to Develop a Plan That Really Works
McGraw Hill Professional, 22 jun. 1993 - 379 pagina's
Plan future organizational success!
This comprehensive OD resource is a powerful aid to consultants engaged in implementing strategic planning with organizational-planning teams. The Kit is based on the ASP model that consists of two ongoing phases: Environmental Monitoring and Application Considerations, and nine sequential steps that the planning team follows:
"We have been using the [Applied Strategic Planning] process in our agency and it has helped us to focus and provide needed leadership, given the extAnded budge crisis and constant change."
Components of The ASP Kit:
Applied Strategic Planning: The Consultant's Kit: Includes a 554 page looseleaf binder containing 79 up-to-date strategic-planning activities to guide the planning team through each step of the strategic-planning process. Some activities call for supplemental items; most are complete within themselves. Notes to the Consultant and an Overview of Activities begin each chapter. A color transparency of the ASP model is included. One copy of each of the following components is also included (each item below may also be purchased separately):
With The ASP Kit, you'll be able to:
TIMING: Approximately 3 days per component (12 days per year)
Resultaten 1-3 van 69
Identifying the most important internal and external threats to and opportunities
for the organization, especially those involving other than the most-likely
scenarios. 2. Developing trigger points to initiate action steps for each
Identifying and analyzing market opportunities; 2. Segmenting and selecting
target markets; 3. Developing a marketing-mix strategy; and 4. Designing and
implementing marketing management-control systems. Identifying and Analyzing
Aside from "universal" external threats such as war or economic collapse and "
universal" external opportunities such as the collapse or disappearance of a
major competitor, each type of organization is subject to a specific set of ...
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