Applied Strategic Planning: How to Develop a Plan That Really WorksMcGraw Hill Professional, 22 jun 1993 - 379 pagina's Plan future organizational success!
This comprehensive OD resource is a powerful aid to consultants engaged in implementing strategic planning with organizational-planning teams. The Kit is based on the ASP model that consists of two ongoing phases: Environmental Monitoring and Application Considerations, and nine sequential steps that the planning team follows:
"We have been using the [Applied Strategic Planning] process in our agency and it has helped us to focus and provide needed leadership, given the extAnded budge crisis and constant change." Components of The ASP Kit: Applied Strategic Planning: The Consultant's Kit: Includes a 554 page looseleaf binder containing 79 up-to-date strategic-planning activities to guide the planning team through each step of the strategic-planning process. Some activities call for supplemental items; most are complete within themselves. Notes to the Consultant and an Overview of Activities begin each chapter. A color transparency of the ASP model is included. One copy of each of the following components is also included (each item below may also be purchased separately):
With The ASP Kit, you'll be able to:
TIMING: Approximately 3 days per component (12 days per year) |
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... parent , Phillip Morris - tend to capture only small or unprofitable amounts of the mar- ket share or fail entirely . As the leaders compete with each other , the others are left even farther behind with their smaller advertising bud ...
... parent organization . Acquisitions and Mergers . Acquisitions or mergers are techniques that often accelerate the attainment of growth goals . Used properly , these approaches can quickly close a gap . Concern must be shown , however ...
... parent , that is , those that pose the least risk and the highest pay - off - at least according to Pierce and Robinson ( 1991 ) . In any event , the matrix provides a convenient way of initiating an in - depth discussion of the ...
Inhoudsopgave
Introduction to Applied Strategic Planning | 1 |
The Process of Envisioning | 37 |
Culture and Applied Strategic Planning | 55 |
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