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A must read for every BI professional. It offers a contemporary reference architecture for (big) data, analytics and Business Intelligence. It sets itself apart from the other architectures out there, because it starts from how people use information instead of from the technological point of view.
As such, it is deeply insightful book that transcends technology trends and hypes, because it concerns the mechanisms of how information is used, by humans, in professional environment to support the decision making processes.

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