Cross-Border Investing: The Case of Central and Eastern Europe

Voorkant
Springer Science & Business Media, 31 mrt 2004 - 284 pagina's

Cross-Border Investing: The Case of Central and Eastern Europe offers a view that reflects two main hypotheses: -You cannot understand foreign direct investment (FDI) trends and developments unless you understand the company's motives to invest, -You cannot understand a company's cross-border investment decision-making unless you understand what the investment area offers.
This is the reason why this text builds up a relationship between the world of companies' decision-makers and that of the policy makers in the public sector. It does so by linking the business processes to the factors that together constitute the location profile of a country or a region.
Based on more than 15 years of practical experience as well as research in the field of FDI, Dr Julia Djarova offers a Cross-Border Investment Model to describe the logic behind the decision-making process concerning foreign investments made by companies. The model is illustrated by a number of case studies of multinationals.

 

Inhoudsopgave

Introduction and Summary
1
The world map of investments
17
4
30
Introduction
43
PART II
71
Analytical approaches towards FDI
73
Objectives and determinants of FDI
82
Conclusions
85
ING Group
185
Strategy and organisational structure
186
Strategy towards CEE
190
Conclusions
195
Unilever Group
201
Unilevers product mix and markets
203
The organisational and decisionmaking structure
207
The decisionmaking process in CEE
209

Central and Eastern Europe as an investment area
89
CEE and other emerging markets
90
The transition process of Central and Eastern Europe
94
Specific features of CEE as an investment area
108
Investment determinants of CEE as an investment area
112
Conclusions
116
CrossBorder Investment Model
121
Companys global strategies
126
Specific foreign investment strategies
132
Companys investment objectives towards CEE
134
Matching investment objectives with investment determinants
140
Investment modes
142
Matching investment modes with investment forms
146
Typology of investment decisions
149
Conclusions
152
PART III
155
Automobile industry
157
Internationalisation and competition in the car industry
158
The market of Central and Eastern Europe
162
Volkswagens check list of success
173
Conclusions
176
International banking ING Bank
181
Eastward expansion of the banking sector
182
Global corporate strategy and strategies towards CEE countries
211
Attractiveness of CEE as an investment area
213
Investment experience in CEE
214
Numico
225
Numicos internationalisation strategy
230
Numico in Central and Eastern Europe
234
Investing first means investing in competitiveness
237
Investing in core business and quality
238
Investing in suppliers
239
Investing in patience and hope
241
Sara LeeDouwe Egberts
245
Product and geographic mix
246
Corporate strategy
248
Sara LeeDEs approach to global expansion
249
Decisionmaking towards Central and Eastern Europe
251
Forms of investment
253
Investment experience
254
Constraints and lessons learned
256
Conclusions
257
FDI definitions and statistics
259
Interpreting FDI statistical data
261
Glossary
269
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