Persuasive Speaking: Theory, Models, Practice

accept according action American analysis answer appeals appropriate argument attempt attention attitudes audience become begin believe better cause Chapter communication concerned consider course critical determine develop direct discussion effect effort emotional established ethical example experience express fact factors feel force freedom give given ideas important interest issues kind language limited listeners live look matter means memory method mind models moral nature never objective opinion particular person persuasive political position possible practice prepared present problem produce proof question reason relations require respect responsibility result rhetorical rules selected sense situation social society speaker speaking speech stand statement student style suggest thing thought tion types understanding United University usually