Media Performance: Mass Communication and the Public InterestSAGE Publications, 20 jul 1992 - 368 pagina's This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the `public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic, |
Inhoudsopgave
TRADITIONS OF ENQUIRY | 10 |
Defining characteristics | 16 |
MEDIA PERFORMANCE NORMS | 35 |
Copyright | |
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Media Performance: Mass Communication and the Public Interest Denis McQuail Geen voorbeeld beschikbaar - 1992 |
Veelvoorkomende woorden en zinsdelen
according actual advertising applied assessment attention audience autonomy balance bias broadcasting cent Chapter choice claims commercial Commission concerning conflict consumer content analysis coverage crime criteria critical cultural degree differentiation diversity economic editorial editorial independence effect equality especially established evaluative evidence expectations fairness doctrine Gallup Organization Glasgow Media Group groups independence indicators instance issues journalists Kerner Commission kinds limited mass media matters McQuail measure media channels media content media market media organizations media performance media structure media system minority monopoly neutrality newspaper normative objectivity offer opinion organizational ownership participant observation Peacock Committee political potential press freedom pressure principle programmes public interest question radio reality reference reflection relation relevant reporting role significance social society sources standards television UNESCO usually values variable varied Vietnam War violence