Branding For DummiesJohn Wiley & Sons, 4 dec 2014 - 384 pagina's Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy.
If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered. |
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111 | |
Designing Your Logo and Tagline | 131 |
Designing Your Logo and Tagline 131 Part III Winning Brand Fans and Followers | 151 |
Branding in the Digital Age | 171 |
Engaging Your Brand Audience Online | 189 |
Advertising Promoting and Publicizing | 209 |
Countdown to Takeoff Launching or Relaunching Your Brand 153 Chapter 10 Branding in the Digital Age 171 Chapter 11 Engaging Your Brand A... | 233 |
Perfecting Your Brand Experience | 235 |
Planning to Dodge Brand Threats and Missteps 324 Compiling a list of whos who | 325 |
Picking Up the Pieces PostCrisis | 333 |
Defending Your Brand Legally and through Careful Usage 307 Chapter 18 Taking Action When Bad Things Happen to Good Brands 319 Part VI T... | 335 |
Ten Signs that Your Personal Brand Needs Attention 337 Chapter 20 Ten Branding Mistakes and How to Avoid Them | 343 |
Ten Branding Truths to Remember | 349 |
Getting Started with Branding 5 | 357 |
5 | |
Are You Ready to Brand? 20 Chapter 2 Why What How and When to Brand | 23 |
Winning Brand Loyalty | 251 |
Introduction 1 | 261 |
Revitalizing Your Brand with | 289 |
Valuing and Leveraging Your Brand 265 Chapter 16 Revitalizing Your Brand with a Full or Partial Makeover 289 Part V Protecting Your Brand | 305 |
to Good Brands | 319 |
Gearing Up to Brand or Build a Better Brand | 43 |
Powering Up Your Personal and OnePerson | 59 |
Building a Brand Step by Step | 73 |
Putting Your Brand into Words | 99 |