Effective Media Relations: How to Get ResultsKogan Page Publishers, 3 jun 2005 - 160 pagina's The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. |
Inhoudsopgave
Introduction | 1 |
Part 1 The media context | 3 |
Part 2 Dealing with the press | 45 |
Part 3 Handling the Broadcast Media | 91 |
Conclusion | 139 |
141 | |
143 | |
Overige edities - Alles bekijken
Effective Media Relations: How to Get Results Michael Bland,Alison Theaker,David W. Wragg Gedeeltelijke weergave - 2005 |
Effective Media Relations: How to Get Results David Wragg,Michael Bland,Alison Theaker Geen voorbeeld beschikbaar - 2005 |