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Service Management and Marketing: Managing the Moments of Truth in Service ...

Christian Grönroos - 1990 - 298 pagina’s
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and ...
Fragmentweergave - Over dit boek

Service Management and Marketing: Managing the Moments of Truth in Service ...

Christian Gro nroos, Christian Grönroos - 1990 - 298 pagina’s
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and ...
Fragmentweergave - Over dit boek




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