Switch : how to change things when change is hard
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
305 pages 20 cm
9781847940322, 1847940323
979104754
Three surprises about change
Find the bright spots
Script the critical moves
Point to the destination
Find the feeling
Shrink the change
Grow your people
Tweak the environment
Build habits
Rally the herd
Keep the switch going