Front cover image for World as laboratory : experiments with mice, mazes, and men

World as laboratory : experiments with mice, mazes, and men

"Extensively researched, World as Laboratory tells a secret history that's not really a secret anymore. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" as practised by everyone from marketers to politicians. What Rebecca Lemov traces for the first time is how the absurd, practical, and dangerous experiments of human engineers in the first half of the twentieth century left their laboratories to become our day-to-day reality."--BOOK JACKET
Print Book, English, 2006, ©2005
1st ed., 1st pbk. ed View all formats and editions
Hill and Wang, New York, 2006, ©2005
History
291 pages, 8 unnumbered pages of plates : illustrations ; 24 cm
9780809098118, 9780809074648, 0809098113, 0809074648
1000129117
Strange fruits and virgin births
Running the maze
Embracing the real
Psychic machines
Circle of fear and hope
In and out of the South
An ordinary evening in New Haven
The biggest file
Anthropology's laboratory
The impossible experiment
The real world
Conclusion