The long tail : why the future of business is selling less of more
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business
1 online resource (xii, 238 pages) : illustrations
9781401384647, 9781401384630, 9780316289238, 9781401302375, 1401384641, 1401384633, 031628923X, 1401302378
74279026
The long tail
The rise and fall of the hit
A short history of the long tail
The three forces of the long tail
The new procedures
The new markets
The new tastemakers
Long tail economics
The short head
The paradise of choice
Niche culture
The infinite screen
Beyond entertainment
Long tail rules
Coda: tomorrow's tail
Electronic reproduction, [Place of publication not identified], HathiTrust Digital Library, 2010
archive.org Free eBook from the Internet Archive