{totalEditions, plural,
 =0 {# editions }
 one {# edition }
 other {# editions }
 }
 {totalHoldingCount, plural,
 =0 {in # libraries}
 one {in # library}
 other {in # libraries}
 }

This edition in {totalHoldingCount} libraries

{libraryName} added to favorite libraries

{libraryName} removed from favorite libraries

Better World Books

Bookshop.org

RightFind

AbeBooks

VitalSource

Amazon

Select this title to view the detailed record for {title}

Added: {formattedDate}

New at the library

Fiction

Showing {0}-{1} of {total} items

Nonfiction

View access options

Access from your libraries

Borrow from {library}

{formattedDistance} away

Borrow

Borrow from {institution} near {location}

Access Online

Request this item via:

Get it from {institution}

Borrow from your library

Borrow from {institution}

Unable to find any access options. Search the library catalog.

Look what I found on WorldCat.org

Cite list {title}

Cite

Cite {itemTitle}

Share {itemTitle}

Check out this item I found on https://search.worldcat.org

Add {itemTitle} to a list

Share

Add to list

Share list {title}

Item shared from WorldCat.org

Edition

Publisher

View all Formats and Editions for {title}

Dissertation

View all formats and editions

Unable to find libraries on WorldCat with this item.

Access

Yes, show me

Generating recommendations...

We have made recommendations based on your search.

Recommendations provided by a third-party AI service. Only title and author data is shared.

Looks like we hit a snag. Please try again later.

Let us know how we did

beta

We can make recommendations based on this item.

Recommendations for you

Explore similar titles

Uh oh! :(

Sign in

Please sign in to generate recommendations.

ISSN

Cast

Language Notes

Notes

Genre

ISBN

Subjects

Medium of Performance

Event Notes

Reproduction Notes

Show less information

Series

Publication

Credits

Show more information

Performers

Additional Physical Form Entry

Click this link to view the DOI record {x}

Physical Description

OCLC Number / Unique Identifier

Target Audience

Numeric Designation of Musical Work

More Information

Cartographic Mathematical Data

We tailor your experience based on the order of your favorite libraries.

Drag or select a library from below to update the order

use the arrow up and down keys to change the order

{0}, order {1} in the list of {2} libraries

Unable to save libraries order. Please try again

To save changes to the library order, press Done

WorldCat.org

Foreword.  Introduction. Chapter 1 Web Analytics—Present and Future. A Brief History of Web Analytics. Current Landscape and Challenges. Traditional Web Analytics Is Dead. What Web Analytics Should Be. Chapter 2 Data Collection—Importance and Options. Understanding the Data Landscape. Clickstream Data. Outcomes Data. Research Data. Competitive Data. Chapter 3 Overview of Qualitative Analysis. The Essence of Customer Centricity. Lab Usability Testing. Heuristic Evaluations. Site Visits (Follow-Me-Home Studies). Surveys (Questionnaires). Summary. Chapter 4 Critical Components of a Successful Web Analytics Strategy? Focus on Customer Centricity. Solve for Business Questions. Follow the 10/90 Rule. Hire Great Web Analysts. Identify Optimal Organizational Structure and Responsibilities. Chapter 5 Web Analytics Fundamentals. Capturing Data: Web Logs or JavaScript tags? Selecting Your Optimal Web Analytics Tool. Understanding Clickstream Data Quality. Implementing Best Practices. Apply the “Three Layers of So What” Test. Chapter 6 Month 1: Diving Deep into Core Web Analytics Concepts. Week 1: Preparing to Understand the Basics. Week 2: Revisiting Foundational Metrics. Week 3: Understanding Standard Reports. Week 4: Using Website Content Quality and Navigation Reports. Chapter 7 Month 2: Jump-Start Your Web Data Analysis. Prerequisites and Framing. Week 1: Creating Foundational Reports. E-commerce Website Jump-Start Guide. Support Website Jump-Start Guide. Blog Measurement Jump-Start Guide. Week 4: Reflections and Wrap-Up. Chapter 8 Month 3: Search Analytics—Internal Search, SEO, and PPC.  Week 1: Performing Internal Site Search Analytics. Week 2: Beginning Search Engine Optimization. Week 3: Measuring SEO Efforts. Week 4: Analyzing Pay per Click Effectiveness. Chapter 9 Month 4: Measuring Email and Multichannel Marketing. Week 1: Email Marketing Fundamentals and a Bit More. Week 2: Email Marketing—Advanced Tracking. Weeks 3 and 4: Multichannel Marketing, Tracking, and Analysis. Chapter 10 Month 5:Website Experimentation and Testing—Shifting the Power to Customers and Achieving Significant Outcomes. Weeks 1 and 2: Why Test and What Are Your Options? Week 3: What to Test—Specific Options and Ideas. Week 4: Build a Great Experimentation and Testing Program. Chapter 11 Month 6: Three Secrets Behind Making Web Analytics Actionable. Week 1: Leveraging Benchmarks and Goals in Driving Action. Week 2: Creating High Impact Executive Dashboards. Week 3: Using Best Practices for Creating Effective Dashboard Programs. Week 4: Applying Six Sigma or Process Excellence to Web Analytics. Chapter 12 Month 7: Competitive Intelligence and Web 2.0 Analytics. Competitive Intelligence Analytics. Web 2.0 Analytics. Chapter 13 Month 8 and Beyond: Shattering the Myths of Web Analytics.  Path Analysis: What Is It Good For? Absolutely Nothing. Conversion Rate: An Unworthy Obsession. Perfection: Perfection Is Dead, Long Live Perfection. Real-Time Data: It’s Not Really Relevant, and It’s Expensive to Boot. Standard KPIs: Less Relevant Than You Think. Chapter 14 Advanced Analytics Concepts—Turbocharge Your Web Analytics. Unlock the Power of Statistical Significance. Use the Amazing Power of Segmentation. Make Your Analysis and Reports “Connectable”. Use Conversion Rate Best Practices. Elevate Your Search Engine Marketing/Pay Per Click Analysis. Measure the Adorable Site Abandonment Rate Metric. Measure Days and Visits to Purchase.  Leverage Statistical Control Limits. Measure the Real Size of Your Convertible “Opportunity Pie”. Chapter 15 Creating a Data-Driven Culture—Practical Steps and Best Practices. Key Skills to Look for in a Web Analytics Manager/Leader. When and How to Hire Consultants or In-House Experts. Seven Steps to Creating a Data-Driven Decision-Making Culture. Index.

1 online resource (xxxiii, 443 pages) : illustrations

Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing

Web analytics : an hour a day