The global news challenge : market strategies of international broadcasting organizations in developing countries
"The Global News Challenge tackles one of the timeliest topics in mass communication today--the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media liberalization, however, commercial domestic providers have gained in strength to become strong competitors. Additionally, in a number of countries, pan-Arab broadcasting enterprises have widened their reach, contributing to the growing competition for traditional international providers such as the BBC or France 24. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia. It is unique in providing a theoretical framework by which to analyze demand and usage of and trust in news from international broadcasters across the whole population, not just opinion leaders. It outlines the strategic options for international broadcasters in these evolving market contexts."-- Provided by publisher
1 online resource (xv, 188 pages) : illustrations
9780203082607, 9781136180118, 9781136180125, 9781136180071, 9781138689435, 0203082605, 1136180117, 1136180125, 1136180079, 1138689432
865508307
1. International broadcasting: A strategic challenge
2. Unlocking developing markets: Global information amd communication infrastructures as gateways to change
3. Strategic environments and media audiences in developing countries: The changing face of consumption of information in restricted media ecologies
4. Funding streams and missions of international broadcasters operating in developing markets
5. Audience trust and loyalties in developing markets: Transformations and adaptations for international broadcasting organizaitons
6. International broadcasters and national crises- Lessons from the Arab spring illustrated through the example of Egypt
7. Strategic options for international broadcasters in developing markets
8. The global news challenge and international broadcasters in developing countries: From surrogate broadcasters to global platforms for local conversations