PYRAMID PRINCIPLE : logic in writing and thinking
PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THEREADER'S MIND. The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto's famous Pyramid Principle. Can your writing do without it?
9781292372266, 1292372265
1223071624
Preface Intro to Part I - The Minto Pyramid Principle: Logic in Writing PART 1 THE PYRAMID PRINCIPLE: LOGIC IN WRITING 1. Why a pyramid structure 2. The substructures within the pyramid 3. How to build a pyramid structure 4. Fine points of introductions 5. Deduction and induction: the difference 6. How to highlight the structure Intro to Part 2 - The Minto Pyramid Principle: Logic in Thinking PART 2 THE PYRAMID PRINCIPLE: LOGIC IN THINKING 7. Questioning the order of a grouping 8. Questioning the problem-solving process 9. Questioning the summary statement 10. Putting it into readable words Appendix: Problem Solving in Structureless Situations