The practice of social research
Offers a comprehensive introduction to the field of research as practiced by social scientists. This text emphasizes the research process by showing readers how to design research studies, answering questions about research methods - such as how to conduct online surveys and analyze both qualitative and quantitative data.
Print Book, English, ©2010
12th ed., International ed View all formats and editions
Wadsworth/Cengage Learning, Belmont, CA, ©2010
Methods (Music)
1 volume (various pagings) : illustrations ; 24 cm
9780495598428, 9780495598411, 0495598410, 0495598429
1006303023
PART I: AN INTRODUCTION TO INQUIRY. 1. Human Inquiry and Science. 2. Paradigms, Theory, and Social Research. 3. The Ethics and Politics of Social Research. PART II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE. 4. Research Design. 5. Conceptualization, Operationalization, and Measurement. 6. Indexes, Scales, and Typologies. 7. The Logic of Sampling. PART III: MODES OF OPERATION: QUANTITATIVE AND QUALITATIVE. 8. Experiments. 9. Survey Research. 10. Qualitative Field Research. 11. Unobtrusive Research. 12. Evaluation Research. PART IV: ANALYSIS OF DATA: QUANTITATIVE AND QUALITATIVE. 13. Qualitative Data Analysis. 14. Quantitative Data Analysis. 15. The Elaboration Model. 16. Statistical Analyses. 17. Reading and Writing Social Research. Appendix A: Using the Library. Appendix B: GSS Household Enumeration Questionnaire. Appendix C: Random Numbers. Appendix D: Distribution of Chi Square. Appendix E: Normal Curve Areas. Appendix F: Estimated Sampling Error. Appendix G: Twenty Questions a Journalist Should Ask about Poll Results.