Geodemographics, GIS and neighbourhood targeting
"Geodemographics, GIS and Neighbourhood Targeting provides an introduction to the methods, theories and classification techniques that form the foundation of neighbourhood analysis and commercial geodemographic products. It examines best practice when using geodemographic methods, software and systems, to balance academic theories with the realities of the business world. Theory is presented in a user-friendly style and is supported by relevant contributed case studies and short vignettes. Applied 'how to' sections will appeal to those who work in business and service planning." "This book will appeal to professionals working with geodemographics or neighbourhood data in marketing, retail planning, service delivery and the public sector. It will be an excellent introduction for upper-level undergraduate and Masters students taking geodemographics or related modules as part of degrees in GIS, Geography, Marketing or Business."--Jacket
geographic information systems
xiv, 293 pages : illustrations, maps (some color) ; 23 cm.
9780470864135, 9780470864142, 0470864133, 0470864141
56614063
LONDON TO CHICAGO AND BACK AGAIN! THE ORIGINS OF GEODEMOGRAPHICS: The life and labours of an early neighbourhood analyst
From London to Chicago and beyond!
A note on measuring deprivation Charles Booth-yesterday once more?
THE EVOLUTION OF GEODEMOGRAPHICS AND THE MARKET TODAY: From census to commerce
Geodemographics today the US market for geodemographics
The role of market research linkages
Use of non-census data
GEODEMOGRAPHICS AND GIS: Principles of GIS
Mapping geodemographic information with GIS
An interesting pattern?
Confounded by choropleths! using GIS for neighbourhood analysis and targeting-a commercial perspective
Spatial interaction models
GEODEMOGRAPHIC INFORMATION SYSTEMS AND ANALYSIS: Data collection and input
Data analysis
Data visualization and output different neighbourhoods, different policing styles
HOW GEODEMOGRAPHIC CLASSIFICATIONS ARE BUILT DATA INPUT-SOURCES OF DATA FOR NEIGHBOURHOOD CLASSIFICATION: Data imput-sources of data for neighbourhood classification
Preparing the data for classification
Evaluation of input variables
Selecting weights
Clustering
Optimization process and manual intervention
Forming a cluster hierarchy
Labels, portraits and visualization tools
A worked example of clustering
GEODEMOGRAPHICS AROUND THE WORLD: The internationalization of geodemographics
A brief comparison of selected censuses from across the world
Census data sources-some differences in what is asked and where
Differences in the availability of non-census data sources
Variations in the detail of the postal delivery system
Geographies of neighbourhood worldwide
'BUT DOES IT WORK?' GEODEMOGRAPHICS IN THE DOCK: The case for the prosecution
The case for the defence
Example of the Nottingham Youth Justice Board
Example of Shotton Paper Company PLC
Example of The University of Central Lancashire
Example of Camelot Group PLC
Validating geodemographics-the Luton case study
NEW DATA, NEW APPROACHES: FROM GEODEMOGRAPHICS TO GEOLIFESTYLES: Lifestyles analysis and new approaches
Using GIS to map lifestyle data
Looking for 'hot spots'
From revelation to explanation
Data-handling issues
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