A technique for producing ideas
"Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have used the techniques in this book to generate exciting ideas on demand, at any time, on any subject. James Webb Young's unique insights will help you look inside yourself to find that big, elusive idea - and once and for all lift the veil of mystery from the creative process."--Jacket
xvi, 48 pages ; 18 cm
9780071410946, 9780071426251, 0071410945, 0071426256
51194500
Foreword
Foreword
How it Started
The Formula of Experience
The Pareto Theory
Training the Mind
Combining Old Elements
Ideas Are New Combinations
The Mental Digestive Process
"Constantly Thinking About It"
The Final Stage
Some After-Thoughts
Originally published: Chicago : Advertising Publications, 1944. With new foreword
"A Mc-Graw-Hill advertisng classic"--Cover
www.dawsonera.com E-book - Full text from Dawsonera