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A Technique for Producing Ideas (Advertising…
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A Technique for Producing Ideas (Advertising Age Classics Library) (original 1943; edition 2003)

by James Young (Author)

MembersReviewsPopularityAverage ratingMentions
387265,595 (3.9)1
James.Igoe's review
If you 'drink' this book, as I did, it is because most of the ideas and methods for producing ideas are second nature to you. If you are not by nature an idea person, this book lays out methodical ways for generating ideas. Either way, the book can be used to expand one's normal idea generation process. ( )
  James.Igoe | Jul 26, 2017 |
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Showing 2 of 2
If you 'drink' this book, as I did, it is because most of the ideas and methods for producing ideas are second nature to you. If you are not by nature an idea person, this book lays out methodical ways for generating ideas. Either way, the book can be used to expand one's normal idea generation process. ( )
  James.Igoe | Jul 26, 2017 |
More a pamphlet than a book, this is an interesting little read, but nothing ground-breaking. Pretty much a collection of obvious points when it comes to developing ideas. ( )
  ForrestFamily | Sep 16, 2009 |
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Showing 2 of 2

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Genres

Melvil Decimal System (DDC)

153.2Philosophy and Psychology › Psychology › Cognition And Memory › Formation and association of ideas

LC Classification

BF441.Y6Philosophy, Psychology and Religion › Psychology › Psychology › Consciousness. Cognition

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