The making of McPaper : the inside story of how USA today made it
Based on private papers, personal interviews, and the author's own recollections, this behind-the-scenes story of "USA Today" recalls founder Al Neuharth's struggle to create and sustain America's first national, general interest newspaper
Print Book, English, ©2007
Updated 25th anniversary ed View all formats and editions
Spotlight Press, Champaign, IL, ©2007
xiii, 319 pages : illustrations ; 23 cm
9781596702868, 9780312911683, 9780836279399, 1596702869, 0312911688, 0836279395
163625256
Author's note
Preface
Foreword
Launch
Rich and famous
Space-age newspaper
Neuharth's nonsense
Cottage industry
Tell us what you think
No guts, no glory
Converts and critics
Skies are basically blue
Identity crisis
Hitting the streets
The little computer that couldn't
Waiting for the lead sheep
7-day/24-hour service
Paying the price
The numbers game
The enemy within
Wall Street 101
The last supper
The journalism of hope
Turning the corner
$12 million mistake
Here to stay
Afterword
Index
About the authors
Includes index