Swift viewing : the popular life of subliminal influence
Looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies.
Print Book, English, 2012, ©2011
Duke University Press, Durham, 2012, ©2011
History
xiv, 307 pages : illustrations ; 25 cm
9780822349242, 9780822349198, 0822349248, 0822349191
1131509113
Acknowledgments xiList of Illustrations xiiiPrologue: Black Magic on Mars 11. Subliminal Communication as Vernacular Media Critique 132. Mind, Media, and Remote Control 433. The Swift View 654. Mind-Probing Ad-Men 915. Crossing the Popular Threshold 1116. The Hidden and the Overload 1337. From Mass Brainwashing to Rapid Mass Learning 1658. Textual Strategies for Media Saturation 1939. Critical Reasoning in a Cluttered Age 227Notes 239Bibliography 267Index 291