Visual thinking : for design
Increasingly, designers need to present information in ways that aid their audiences thinking process. In this book, Colin Ware takes what we now know about perception, cognition, & attention & transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition
xi, 197 pages : illustrations (chiefly color) ; 24 cm
9780123708960, 0123708966
277067585
Cover
Contents
Preface
CHAPTER 1. Visual Queries
The Apparatus and Process of Seeing
The Act of Perception
Bottom-Up
Top-Down
Implications for Design
Nested Loops
Distributed Cognition
Conclusion
CHAPTER 2. What we can Easily See
The Machinery of Low-Level Feature Analysis
What and Where Pathways
Eye Movement Planning
What Stands Out = What We Can Bias for
Lessons for Design
Motion
Visual Search Strategies and Skills
The Detection Field
The Visual Search Process
Using Multiscale Structure to Design for Search
Conclusion
CHAPTER 3. Structuring Two-Dimensional Space
2.5D Space
The Pattern-Processing Machinery
The Binding Problem: Features to Contours
The Generalized Contour
Texture Regions
Interference and Selective Tuning
Patterns, Channels, and Attention
Intermediate Patterns
Pattern Learning
Serial Processing
Visual Pattern Queries and the Apprehendable Chunk
Multi-chunk Queries
Spatial Layout
Horizontal and Vertical
Pattern for Design
Examples of Pattern Queries with Common Graphical Artifacts
Semantic Pattern Mappings
CHAPTER 4. Color
The Color-Processing Machinery
Opponent Process Theory
Channel Properties
Principles for Design
Showing Detail
Color-Coding Information
Large and Small Areas
Emphasis and Highlighting
Color Sequences
Color on Shaded Surfaces
Semantics of Color
Conclusion
CHAPTER 5. Getting the Information
Depth Perception and Cue Theory
Stereoscopic Depth
Structure from Motion
2.5D DESIGN
How Much of the Third Dimension?
Affordances
The Where Pathway
Artificial Interactive Spaces
Space Traversal and Cognitive Costs
Conclusion
CHAPTER 6. Visual Objects, Words and Meaning
The Inferotemporal Cortex and the What Channel
Generalized Views from Patterns
Structured Objects
Gist and Scene Perception
Visual and Verbal Working Memory
Verbal Working Memory
Control of the Attention and the Cognitive Process
Long-term Memory
Priming
Getting into Visual Working Memory
Thinking in Action: Receiving a Cup of Coffee
Elaborations and Implications for Design
Make Objects Easy to Identify
Novelty
Images as Symbols
Meaning and Emotion
Imagery and Desire
Conclusion
CHAPTER 7. Visual and Verbal Narrative
Visual Thinking Versus Language-Based Thinking
Learned Symbols
Grammar and Logic
Comparing and Contrasting the Verbal and Written Modes
Linking Words and Images Through Diexis
PowerPoint Presentations and Pointing
Mirror Neurons: Copycat Cells
Visual Narrative: Capturing the Cognitive Thread
Q & A Patterns
Framing
FINSTs and Divided Attention
Shot transitions
Cartoons and Narrative Diagrams
Single-frame Narratives
Conclusion
CHAPTER 8. Creative Meta-Seeing
Mental Imagery
The Magic of the Scribble
Diagrams are Ideas Made Concrete
Requirements and Early Design
Visual Task Analysis
The Creative Design Loop
Cognitive Economics of
Includes index